What is this feature? Instagram introduced the stories feature in 2017 as a response to Snapchat's growing popularity in the market.
Having similar features compared to the Snapchat stories feature, users post Instagram to share highlights of their day. These can be in the form of short videos or pictures that eventually disappear after 24 hours.
What made this feature a success on Instagram is how the social networking application stacks up against Snapchat.
Although both of these features have the same framework, what made Instagram more famous was that, as compared to the former, Instagram isn't built around the sole premise of a picture or video that will disappear.
As time went by and the popularity of Instagram began skyrocketing, the company launched new features. One of these notable features is the ability to add music to stories.
This feature was a game changer for Instagram stories because it added another layer of functionality to the feature. Due to this, people flocked to Instagram stories in order to share their daily highlights with a song playing in the background.
But this begs the question: How did this single addition to the already fleshed-out feature change the game?
With millions of people frequenting the app every day, many content creators wanted to utilize this application's potential when it came to content creation and marketing.
However, the niche which truly settled on Instagram was music. Dominating the most-followed accounts list, with over half of the names on their consisting of musicians, it quickly became apparent that Instagram was the place for musicians everywhere.
Around this point, social media platforms like Instagram have become a launching pad for personalities to step into stardom.
A study on Instagram's relation with music showed that Instagram users spend 30% more time listening to music compared to your average social media user.
In addition, websites like AudioGrab allow users to find the right song to post on your story. This ease of access further encourages users to add music to their stories.
Be it EDM or the blues, users can now look for music with the tap of a button. This has immensely helped social media platforms like Instagram establish their identity on the internet as the app for musicians.
Instagram's music policies are set up to avoid any copyright infringement. If a content creator posts something on their profile with any presence of a song that is copyright protected, Instagram has full authority to either flag, block, or even remove the content altogether.
This is where the concept of royalty-free music comes into play. In order to ensure that your content is kept, it is often common practice to run the music through a reputable copyright checker in order to make sure the content has royalty-free music in it.
As previously discussed, ever since the introduction of the feature in 2018, people can now listen to music on Instagram stories as well. The process to do so is not that complex, making it easy for anyone to add music to their Instagram stories.
In addition to adding music and snippets of songs, another feature that Instagram music offers is the ability to add song lyrics to your story as well.
Although this Instagram feature is designed to be very efficient and user-friendly, there are still some complications that may arise and prevent you from uploading music onto your story.
There are some cases where a user is unable to find a particular song, and this can be due to some reasons. One reason is that the song isn't available in their region due to some rights and licensing issues.
Besides that, the Instagram search feature may be at fault. Although it is considered to be a very optimized and powerful feature, it only includes some suggestions.
If there is a specific track you want to include but is not appearing on the Instagram search, you can always use the option manually before adding it to your story.
Instagram stories and music go hand in hand these days, and because of this, the features acts as an incredibly powerful marketing tool for musicians.
Instagram has served as a launch pad for numerous artists and music producers. The application has continued to fuel this by feature by adding relevant content for musicians as well.
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